This was a branding design project for ‘Urban Elephant’; the small business offering from Urban Element.
The logo has to co-inside with the current UE branding, and the association between the two brands must be clear, still distinguishable and unique.
Here’s how it all began…
Which then got refined…
Not only does it incorporate the UE logo but also contains the ethos of working together – just like Small Businesses promotes.
And we have a final solution…
