Urban Elephant

This was a branding design project for ‘Urban Elephant’; the small business offering from Urban Element. The logo has to co-inside with the current UE branding, and the association between the two brands must be clear, still distinguishable and unique. Here’s how it all began… Which then got refined… Not only does it incorporate the […]

Global Proofreading & Copy-Editing

On Wednesday we were handed the Creative Brief for Global Proofreading & Copy-Editing – a new logo and branding to go with their new website launch. A Proofreading company isn’t the easiest starting point for original logo design, especially considering the client wanted a ‘fun and quirky feel’ to the design. But here’s how the […]