And as Jane Austen highlighted in her keynote speech at UX in the City Oxford, the value of a workforce with a big variety of viewpoints is vital for a good moral compass, and for avoiding groupthink. As the power of tech companies continues to evolve the industry has a moral duty to the rest of the world’s population to ratify its decisions with a broad group. When ideas escalate and the end result is a very morally questionable one, we need someone there saying ‘WTF is this?! You can’t seriously think hacking in to users webcams is a good idea?’.