Another example of the unconscious gender bias is Mr Kim O’Grady. Kim had a fantastic CV – lots of great experience and fantastic achievements on it. But after job-hunting for several months he did not receive a single call back, or even an invite for interview. So he looked again at his CV and realised that because of his gender neutral name there was nothing on it that indicated he was a man. So he changed this and added ‘Mr’ to the beginning of his name at the top, and sent it out again. Within days he was flooded with call backs, and within 2 weeks he had a job.