About me

Born and raised in the Malvern Hills, I moved to Oxford in 2009 and have lived in the area ever since. By day, I work as Head of Design for tech startups — including stints at Legl and what3words— leading the design and evolution of their products.

The Malvern Hills
Sketchbook
All things design and illustration

I’ve spent the last 15 years working across all aspects of digital design — starting in web, moving into brand, and more recently focusing on product. Alongside my day job, I dabble in illustration, animation, and development. I’ve written and illustrated three children’s picture books, one of which — How to Hide a Penguin — I turned into an animated version, plus two colouring books. On the development side, I’ve built a handful of WordPress themes and designed and built an iOS app called HippoGraph.

Branding at Global Initiative
Illustration at what3words
HippoGraph is available on the App Store
Oxford inspired

During a stint of maternity leave, I launched cowley-road.co.uk, a website selling my Oxford inspired illustrations and graphics — prints, cards, and more, all drawn from the streets and landmarks around me. It’s grown out of the same love for bold colours and playful detail that runs through my other design and illustration work.