Afro Avenue

This work was completed whilst I was working at Global Initiative.

Afro Avenue is a fantastic new online community and marketplace launched in 2017. The site provides a social platform for members to share content, but also ties into a brand new market place with products aimed at the Afro Caribbean community. This is an enormously exciting project which is currently in Beta testing, and is available at

As Head of Design & UX I helped conceptualise the project, developing the user stories and iterating through the layout and interaction design through clickable wireframing. As the project I evolved I led the User Interface Design, and worked with the team as each feature was defined and developed through to execution.

Role in project: Creative direction, user experience, and user interface design